Archive for June, 2007

And the DO list for SEO!

Saturday, June 30th, 2007

Now that you know what NOT to do with SEO, make sure to check out the DO list at SearchEngineLand
There are some more great tips!

SEO Landmines - Great for Beginner and Expert

Friday, June 29th, 2007

Matt McGee recently posted on SearchEngineLand about SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed.

While nothing on this list will be shocking to the SEO experts out there, this list is a great learning tool for the newbies and a good reminder that the experts should review from time to time.

The list continues in the comments so be sure to read all the way down.

Some of my favorites from both the post and comments:

Don’t wait too long to implement SEO - As many of you know I am big on action! All the research and ideas in the world are useless if you end up with a to-do list 8 pages long and have not even taken the first step toward implementing them. Research and tweaking is an ongoing thing, not something you cram for and then act on.

Don’t waste your time submitting your URL to search engines - it is just that…wasted time.

Don’t ignore usability - great, you are #1 on Google…now what? Make sure these active people CONVERT too!

Don’t obsess over Google PageRank - I confess…I am GUILTY of this one. Ten Hail Googles is my punishment.

Don’t put 10s of words/phrases into the meta keyword and description. I’ve this sooooo many times and of course the feedback was awful.

Additions to Banned Keywords List

Wednesday, June 27th, 2007

We recently added the following terms:

  • MassHealth
  • Hagerty (hagerty.com)

Thanks for your understanding and cooperation as always!

You can view the entire list here

Payouts for June 11 - 17

Thursday, June 21st, 2007

Congratulations to:

Kyle E.

as the only new affiliate last week to join the First Lead Club
Congrats to the five affiliates who had record weeks!

The top payouts last week were:

$34,242.50

$19,201.85

$14,985.21

$14,400.90

$10,502.32

New Health Insurance Forms Are Live!

Friday, June 15th, 2007
After 2 months of testing, retesting, and testing some more, today we launched our new health insurance forms.

The new form is a total of 3 questions shorter and has made some other changes that have proven to help improve conversion rates as much as 3% in our testing.

For those of you using the ‘Start forms’ where the customer starts the form on your site and finishes it on ours, you will need to make one small update to your first step to further help improve conversions.

If you are not using the cobranded forms, you can login to your account and the new code is in the banners/links section under Start Forms.

For more information, login to your account to read the details on any changes you may need to make.

Payouts for June 4 - 10

Thursday, June 14th, 2007

Congrats to Kan S. and Richard D. for joining the First Lead Club
The top payouts this week were:

$35,735.00

$20,932.60

$15,314.28

$12,058.95

$10,541.70

And for those not able to make it to Affiliate Summit

Thursday, June 7th, 2007

They will be offering the videos of the sessions for FREE!

Check it out here.

I still recommend trying to attend at all costs (or FREE if you win a ticket) as the experience is well worth it.

Affiliate Summit July 8 - 10 in Miami

Thursday, June 7th, 2007
Are you going to Affiliate Summit this July? Do you WANT to? We have tickets and will be giving away tickets in a random drawing any affiliate that emails me at matt .at. hometownquotes.dot.com by June 18.

If this is your first time you should check out Shawn Collins webinar for first time visitors. Click here for more information.

Payouts for May 28 - June 3

Thursday, June 7th, 2007

Another week, another record!

Congrats to

Howell J.

Sheila B.

Ivan P.

Roger K.

for joining the First Lead Club.
The top payouts last week were:

$46,029.70

$19,302.50

$18,520.88

$12,411.26

$10,460.45

Best in Business Video!

Wednesday, June 6th, 2007

Now we have the video of the Best in Business Awards!

Enjoy!

Best in Business Pictures!

Wednesday, June 6th, 2007

So I broke out the suit for this event :) Here are some pictures from the Best in Business Awards.

Myself, Our CFO Bob Klee (he writes the checks), and our CEO Hunter Ingram

Some of our staff at the awards

I just thought this was funny…Paul, Nick, and Dustin with the flowers for their wives

Awww…with my mom who came from North Carolina…we don’t look alike do we?