Yahoo! announced last week that it is changing the minimum bid for Sponsored Search from $0.10 to…well not $0.10.

They go into an explanation that somehow involves Van Gogh and hog auctions, but the long story short is that some minimum bids will be lower and some higher.

The objective, according to Yahoo!, is to reward advertisers for better ad quality by allowing lower entry points for certain keywords.

While this move is likely to hurt some affiliates and advertisers, I believe that overall it will help those that are willing to put in a little effort and will go after QUALITY!

You can read the full post at the YSM Blog here

Enjoy!

This entry was posted on Monday, March 3rd, 2008 at 9:32 am and is filed under Marketing Tips, Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.