If you missed this (and I did admittedly) you missed an important announcement from Google.

Load time is now a large factor in determining your landing page quality score for AdWords.

This effects everything from the design of your pages to the hosting company you choose. Ultimately, in this department, you have to choose between quality and price. Saving $20 a month on hosting could end up costing you much more in the long run if your quality score drops and your marketing costs go up.

It’s something to think about!

Google has a lot of information here (this is a direct link to the part about load time and quality score)

This entry was posted on Wednesday, March 5th, 2008 at 5:22 pm and is filed under Marketing Tips, Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.